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Areas of Expertise

Sports Law, Trademarks, Contracts


Sports Law, Intellectual Property Contracting


Professor Sydnee Mack is a transactional attorney, focusing her practice on Sports Business, Contract Drafting/Negotiations, Trademarks and Trademark Licensing. She currently serves as Staff Attorney for the largest and leading media/technology company in College Sports. In her current role, she supports over 400 colleges and universities, including 46 Historically Black Colleges and Universities to build and protect their brands by helping them to protect, commercialize and license their trademark portfolios. She also serves as an inaugural member of the enterprise’s Diversity, Equity and Inclusion taskforce, helping to advise the business on how to innovate in the DEI space both internally and externally in the industry of College Sports.

Before serving in her current role, Mack was owner of boutique Sports, Business and Trademark law firm, Sydnee Mack Attorney at Law, LLC, where she helped small business owners, professional athletes and sports businesses build and protect strong brands through contract drafting, review and negotiation, trademark prosecution and general business compliance. She is also owner/founder of Formally Forms, an online business form and contract template shop and author of Amazon best-selling book: 10 Steps to Startup.

Prior to joining the faculty at Emory Law, Mack served as an adjunct professor at the Georgia State University College of Law, where she taught Sports Law as part of the Sports, Arts and Entertainment certificate program. Mack served two years as an adjunct at Emory teaching Sports Law and is now a Lecturer teaching Intellectual Property Contracting and Sports Law.

Mack received a Bachelor of Arts (B.A.) in public relations from Hampton University and a Juris Doctor (J.D.) and Transactional Law Certificate from Emory University School of Law. She was named as a Forbes 30 Under 30 fellow in 2018 and as an Emory Forty Under 40 honoree in 2019.